The Blog of Babel

This site sits on the crossroads of Languages, Linguistics, Social Media Market Engagement, Marketing Strategy, Innovation Strategy, Creativity Theory, Ancient Mythology & Egyptology. Its a very small crossroads in the middle of cyberspace - so stay for a while - pull up a chair and coffee. 

Getting to grips with social media | Technology | guardian.co.uk

This article gives the case study of Cadbury, famous european chocolate brand, and their social media marketing campaigns to increase involvement and also virtual CRM.  

Examples of their Engagement pieces

  • Facebook pages with competitions to become a "Joyville Taster" for upcoming products
  • Live streamed an attempt to create build a "larger than life" Facebook like hand out of milk chocolate bars - resulted in 40,000 new fans and 350,000 engaged users. 
  • Creativity always wins in social engagement!