This article gives the case study of Cadbury, famous european chocolate brand, and their social media marketing campaigns to increase involvement and also virtual CRM.
Examples of their Engagement pieces
- Facebook pages with competitions to become a "Joyville Taster" for upcoming products
- Live streamed an attempt to create build a "larger than life" Facebook like hand out of milk chocolate bars - resulted in 40,000 new fans and 350,000 engaged users.
- Creativity always wins in social engagement!