Viral Content Strands (A) and (B)
There are two prominent strands of viral content which can be found online. Each strand type can be easily identified with proper training. Both strand types are very powerful, but each spread the web in a specific recognizable pattern, infecting new viewers at different rates and periods.
Strand Type A - Single Strand Viruses
Have you ever watched a single video that had over a million views? Most likely that was a single strand virus. They are single strand because in comparison to "type b" they spread from a single, central content piece (video, song, game etc.). This means that they are more likely to have a single url address that spreads through social networks. In their nature, single strand viruses spread more slowly then their "type b" relatives because it takes time for new users to adopt the content, process it (watch it, read it, play it), and repost it. Type A viruses can travel insulated inside certain digital communities and not spread further until they reach a social bridge (an influencer or ordinary person that stretches across several specific social communities). After crossing the bridge it begins to explode again in a new social circle and a new cycle.
These viruses spread more slowly as they rely on sharing-novelty where users believe they are the first adopters of content and first sharers of content in their circle. As this virus travels in cycles with its novelty being reborn from bridge to bridge, it has a longer shelf life. Psy's Gangnam Style is a perfect example of such sustained growth and social bridge usage. The video held remarkably high view rates averaging 9 million views a day.
At the same time, single strand viruses are also subject to early deaths. If they do not reach their bridges to infect new social circles or if they cross large bridges too early (such as mass-media and television where the novelty value is rendered mostly inert) they die out.
Can you identify these successful single strand viruses?