The Babel Project

Tower of Babel (click for more)

Tower of Babel (click for more)

The Babel Project

Dear Marketing Professional, 

The way business interacts with customers has fundamentally changed. With new technologies, platforms and strategies - our entire approach to marketing must adapt. So must then our vernacular.

The question of this MBA research project gets to the very heart of marketing. Now, I would appreciate a minute of your valuable time. 

Thank you for your input, 

 

| the problem. 

 

| the research.

source: www.marketingpower.com

source: www.marketingpower.com

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)
— AMA's Definition of Marketing

As any marketer will tell you - how you talk about product defines what a product becomes. We should take our own advice, we should consider how we as professionals talk about marketing.

The field of marketing has changed drastically. In the face of such change, this research project seeks to evaluate the term "marketing" - its relevance and applicability to our field. 

In a nut shell - Is "marketing" still the best way to describe what we do?

 

| your input, here.

Transient