The Blog of Babel

This site sits on the crossroads of Languages, Linguistics, Social Media Market Engagement, Marketing Strategy, Innovation Strategy, Creativity Theory, Ancient Mythology & Egyptology. Its a very small crossroads in the middle of cyberspace - so stay for a while - pull up a chair and coffee. 

Unconscious Branding (book) - Initial Reactions

So right now I’m making my way though a book called Unconscious Branding by Douglas Van Praet and it shines a light on a lot of the problems with traditional marketing. He begins to argue that most of the traditional marketing tools only scrape the surface when it comes to unlocking behaviors and motivation.

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