The Blog of Babel

This site sits on the crossroads of Languages, Linguistics, Social Media Market Engagement, Marketing Strategy, Innovation Strategy, Creativity Theory, Ancient Mythology & Egyptology. Its a very small crossroads in the middle of cyberspace - so stay for a while - pull up a chair and coffee. 

Travel Abroad - Take A Creative Risk

There is one social theory that argues we only shape our own identities when they become challenged or threatened. This means that we understand who we are by looking outwards and realizing who we are not. 

The best example of this is travel. Did you know that in Asia it is normal to drink out of a bag when you're on the go? To them it is completely normal. For the average westerner this method obviously evokes quizzical looks.  

The point is that we take plastic cups as the norm and the only logical way to drink something on the go. However creativity tells us otherwise, there are always multiple ways to go about doing things - never assume you have the best answer. 

Travel helps us figure out those assumptions that we take for granted and opens our eyes to new experiences, effectively heightening our creative ability. We learn more about ourselves when we see that others are different from us in ways we couldn't imagine.

The real voyage of discovery consists not in seeking new landscapes but in having new eyes.
— Proust

Take A Creative Risk

Seeing that travel is the great eye-opener, it makes sense that so many travelers plan creative projects to document or encapsulate their voyages. I would argue that such travel projects are at risk of being extremely creative and dangerously fun. Next time you go on a trip besides planning your flight and housing try planning a creative project - photos, painting, drawings, audio, video - however you wish to capture it. You may find the experience very refreshing and a great source of inspiration even after it's completion.


In a couple days I will be leaving on a trip to Amsterdam, Fribourg, Munich and Madrid and I have decided to plan #projectglob(o). For now, my creative project is going to be a surprise to all of you guys - you will have to wait till I publish it in the coming weeks! Stay tuned!

PART II - The Results

I enjoyed my travels so much - so many countries - so many languages. As with most things, my project made some changes along the way - but I am happy with the results. Every time I come back from traveling I am both a little depressed and also more self-assured. I definitely learned about myself and enjoyed spending times in other cultures and languages. Anyways - here are the results of my travel project. I hope that you will consider trying a creative project on your next trip abroad! Safe travels!

Cannes Lions International Festival of Creativity

Who knew there was a Cannes Lions International Festival of Creativity? Apparently it is an international advertising festival that people attend from all over the world concerning marketing, brand management, market engagement and advertising. As expected, there are workshops, seminars, talks etc. It sounds like the TED of marketing - can someone buy me a ticket please! Much appreciated. 

The seven-day Festival is also the only truly global meeting place for professionals working in advertising and communications, from creatives to marketers. Over 11,000 delegates from 90 countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Dan Wieden, Sir John Hegarty, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel, Sir Martin Sorrell and Tham Khai Meng, as well as people like Mark Zuckerberg, President Bill Clinton, Malcom Gladwell, Robert Redford, Ben Stiller, Yoko Ono, Debbie Harry, Rupert Murdoch, Steve Ballmer, Dick Costolo, Jeff Bewkes, Eric Schmidt, Jeffrey Katzenberg, Philippe Dauman, Kofi Annan, and Bob Geldof.

Not to mention it takes place during the summer - in Cannes - FRANCE!! Sold!