The Blog of Babel

This site sits on the crossroads of Languages, Linguistics, Social Media Market Engagement, Marketing Strategy, Innovation Strategy, Creativity Theory, Ancient Mythology & Egyptology. Its a very small crossroads in the middle of cyberspace - so stay for a while - pull up a chair and coffee. 

Career Branding - The 5x5 Method (Slideshare Slides)

Raise your hand if you have ever browsed and using the shot-gun method - Copy. Paste. Submit - Copy. Paste. Submit. I just applied to 10 jobs! 

Well congratulations Butch Cassidy, how has that been working for you? Don't get me wrong, I am guilty of the same crazy, desperate, late-night methods and still expected overly ambitious results. In marketing we refer to this as a push strategy - "I am going to blast content (read: job applications) out into the world in the hopes of hitting interested customers". This however can be a waste of time and in the long run won't sustain a healthy career.

Wouldn't it be great if employers approached you instead?

This is what we call a pull strategy, which takes more time and investment. So Happy 2014, Resolution #1 - invest energy into your own personal brand. Approaching your career like a business, this post will help you brand and market yourself concisely and effectively. Follow the steps!

The Babel Project

Backstory: The Tower of Babel

So the Lord scattered them from there over all the earth, and they stopped building the city. That is why it was called Babel because there the Lord confused the language of the whole world. From there the Lord scattered them over the face of the whole earth.
— Genesis 11:8-9

Everyone knows that Babel is synonymous with the global confusion of languages and words. God spread us around the word and made sure we could not communicate, apparently. 

The same is true for the word Babble,  which is directly related to the word barbarians (because uncivilized barbarians babble incomprehensible gibberish). This concept for linguistic white noise translates perfectly to the current state in communication nomenclature. With communication on the planet evolving at light speed, our own vernacular is struggling to keep pace. Many industries that focus on communication bleed into each other - marketing, PR, branding, social media, engagement etc. Is there a better term out there redefine the modern communication profession?

Enter The Babel Project.


The Babel Project

So the Great Marketer scattered the professionals from there over all the communication spectrum, and they stopped building a common profession. That is why they called it Babel because there the Great Marketer confused the language of communication resulting in naming chaos. From there the Great Marketer scattered them over the face of the whole earth.
— Book of Marketing 11:8-9

Is there a better word to describe the modern communication profession?

Using the term marketing as a catch-all phrase (although a flawed one) to describe all types of communication professions, we are still faced with a sea of new professions all utilizing similar skill-sets. Can we unite under one common banner?

The Babel Project attempts a synthesis of all these terms and challenges the applicability of the word "marketing" to the modern age of communication. Now can we find a better term? Please help us!

Join The Babel Project Now!!