The Blog of Babel

This site sits on the crossroads of Languages, Linguistics, Social Media Market Engagement, Marketing Strategy, Innovation Strategy, Creativity Theory, Ancient Mythology & Egyptology. Its a very small crossroads in the middle of cyberspace - so stay for a while - pull up a chair and coffee. 

The Psychology of Persuasion: Social Media Story Telling

YES! This article talks about the use of storytelling and narrative to persuade and convince people. This is exactly what I am talking about - and I  therefore completely agree. The egyptians mastered this technique - capturing our imaginations with myths and stories of the devine. 

The story of Osiris -  A 3,000BC social media tactic?

The story of Osiris -  A 3,000BC social media tactic?

What's even MORE surprising  - the structure they lay out in the slideshare article has remained relatively unchanged. 

  • A Hero to drive the action
  • An Antagonist to challenge
  • A movement of awareness or enlightenment 
  • and finally transformation. 

You don't have to follow this structure (but it would be fun to try to fit this character arch into - say - GE's brand story - very entertaining indeed), however the classics have always worked and will always work for a good reason!