Backstory: The Tower of Babel
Everyone knows that Babel is synonymous with the global confusion of languages and words. God spread us around the word and made sure we could not communicate, apparently.
The same is true for the word Babble, which is directly related to the word barbarians (because uncivilized barbarians babble incomprehensible gibberish). This concept for linguistic white noise translates perfectly to the current state in communication nomenclature. With communication on the planet evolving at light speed, our own vernacular is struggling to keep pace. Many industries that focus on communication bleed into each other - marketing, PR, branding, social media, engagement etc. Is there a better term out there redefine the modern communication profession?
Enter The Babel Project.
The Babel Project
Is there a better word to describe the modern communication profession?
Using the term marketing as a catch-all phrase (although a flawed one) to describe all types of communication professions, we are still faced with a sea of new professions all utilizing similar skill-sets. Can we unite under one common banner?
The Babel Project attempts a synthesis of all these terms and challenges the applicability of the word "marketing" to the modern age of communication. Now can we find a better term? Please help us!