I totally agree - videos are some of the strongest engagement pieces and should always be incorporated into a good social marketing campaign. Here's a video about videos and it proves my point - very attention grabbing (and has doubled views since I first saw it yesterday - currently as of this posting it is at - 43,929). Not to mention producing your own video really forces you to create your own unique content. Learn how to edit a little - couldn't hurt your social media abilities (look at the videos I've made)
This site sits on the crossroads of Languages, Linguistics, Social Media Market Engagement, Marketing Strategy, Innovation Strategy, Creativity Theory, Ancient Mythology & Egyptology. Its a very small crossroads in the middle of cyberspace - so stay for a while - pull up a chair and coffee.