The Blog of Babel

This site sits on the crossroads of Languages, Linguistics, Social Media Market Engagement, Marketing Strategy, Innovation Strategy, Creativity Theory, Ancient Mythology & Egyptology. Its a very small crossroads in the middle of cyberspace - so stay for a while - pull up a chair and coffee. 

Social Engagement Practices & Impression Measurements

In this article Mathew talks about the connection between social engagement practices and measuring impressions - a now "old school" measuring tool, which is hard to apply to social media. 

His basic social arithmetic argument goes thusly:

  • 50,000 low quality fans x a social distance of 1 (they are low quality, not loyal and don't share content) 50,000
  • 1,000 high quality fans x a social distance of 150 (they are high quality, so they enjoy the brand story and report to their social network) = 150,000

His argument holds water - it is always better to have committed fans - this is true I think across any medium - ardent fans are ardent fans anywhere (who doesn't like them?). 

I just talked about this subject today