This is a very interesting report that was just released.
The key takeaways of the report:
- Social Media Marketers want to know: which tactics work, what are the best ways to engage, how can one measure results, what are the best tools and how do you develop overall social media strategy.
- Social Media marketers plan on using YouTube much more heavily as a social media tool.
- A whopping 97% of businesses use social media marketing, BUT also interesting from the report - only 74% of them outsource social media mgmt while a little more than half have been using social media for around a year (leaves a lot of room for potential).
This field is still wide open - but at the same time I think it is important not to become to tunnel visioned when focusing on social media - it's hot right now, but it shouldn't steal all your thunder.
Let the games begin (or continue)!